Strategically Choosing a Corporate Event Date

Last month, we started to explore the importance of selecting an event date strategically to maximize your return on time, investment, and effort put forth. Upon gaining a better understanding of what dates and times are convenient for your target audience’s schedule, it’s time to do your research to help ensure your event is the place to be on that particular day. One of the biggest favors you can do yourself is to research local calendars to ensure your event isn’t competing with other soirées in your area. You don’t want to put your attendees in the position where they have to choose between your event and another.

Fortunately, there are a number of web-based calendars you can reference, and I suggest consulting the major organizational event calendars first. In Connecticut, those might include the Hartford Courant, Hartford Business Journal, Metro Hartford Alliance, the Convention Center, your local chamber of commerce, and any major players in your industry. Identify the organizations in your area who host organizations year-round and find out when their popular events are so you can avoid those dates for your event. Depending on your intended audience, you also may want to look at industry associations and even competitive firms to see if they have events scheduled that may conflict with yours.

Depending on the scope of your event, it could take a few hours, or days, to go through this exercise, but I assure you this investigative work is fairly easy to do and can positively impact attendance. After you’ve done your research, factor in holidays, school vacations, and similar influences that could potentially impact turnout. Review all of this and then select an event date that your clients will be likely to attend.

Follow these steps and you’re setting yourself up for a great turnout at your next function!

If you found this helpful, stay tuned for Part 3 of our corporate event planning tips!

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